![]() ![]() Your marketing report should have those components. Use high-quality dataĮvery good story has a beginning, middle, and end. Which brings us to the importance of data in marketing reports. Remember: results justify your time and budget better than activities. Negotiated more favorable advertising rates Segmented email journeys with personalized content As you compile your marketing report, look for opportunities to transform activity measures into results metrics. It’s easy for goals like these to mislead marketers into focusing on activities.
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